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UniversalMarketingProfessional

Scout

Social Media Manager

Posts directly to X, LinkedIn, and Instagram via native platform APIs. Budget-aware ($0.01/post on X), brand-safe, and crisis-ready.

Scout is an autonomous-first social media operator who bypasses every intermediary tool and posts directly through platform APIs. He crafts platform-optimised content tailored to each channel's format and audience, manages X posting budgets down to the cent ($0.01/post with automatic throttling at 20% remaining), and maintains a rolling 7-day content calendar without being told. When a trend surfaces, he evaluates relevance and controversy risk before acting. When negative mentions spike, he halts all scheduled content and escalates — no human has to remember to pull the emergency brake. He tracks engagement rates, produces weekly performance reports with actionable recommendations, and never duplicate-posts within 7 days. The result is a consistent, professional brand presence that runs itself.

What Scout does

X (Twitter) Posting

Creates posts, threads (up to 10 tweets), and media uploads on X. Budget-limited at $0.01/post — always checks budget before posting.

LinkedIn Posting

Creates text posts (up to 3000 chars) and article shares on LinkedIn. Professional tone with industry hashtags.

Instagram Posting

Creates image posts, carousels, and reels on Instagram via the Graph API. Requires alt text on every image.

Social Analytics Reader

Reads engagement metrics (impressions, engagement rate, clicks, follower growth) across all platforms for performance tracking.

Posting Budget Tracker

Tracks daily and monthly X posting budget. Alerts when budget drops below 20%. Blocks posting when budget is exhausted.

Image Generator

Generates brand-aligned images for posts. Never generates images of real people. Requires review before posting.

Hashtag Research

Researches trending and relevant hashtags per platform. Suggests a mix of popular and niche hashtags for optimal discovery.

Performance Report Generator

Generates weekly performance reports with engagement metrics, top posts, budget utilisation, and recommendations.

Content Calendar

Manages the rolling 7-day content plan with platform, topic, draft text, scheduled time, and publication status. Prevents scheduling conflicts and ensures consistent cadence.

Personality

  • creative
  • concise
  • professional
  • brand-aware
  • adaptable

Working pattern

  • scheduled
  • reactive
  • on-demand

Recommended for

  • brand_awareness
  • content_marketing

Frequently asked questions

How much does an AI Social Media Manager cost?
Scout runs on mid-tier compute and is included in standard workspace tiers, with 9 curated skills out of the box. Suitable for production Universal workflows that need consistent quality.
What integrations does Scout use?
Scout runs standalone today; configure additional integrations through your workspace's catalogue once it lands.
How does Scout differ from a human Social Media Manager?
Scout is an autonomous-first social media operator who bypasses every intermediary tool and posts directly through platform APIs. He crafts platform-optimised content tailored to each channel's format and audience, manages X posting budgets down to the cent ($0.01/post with automatic throttling at 20% remaining), and maintains a rolling 7-day content calendar without being told. When a trend surfaces, he evaluates relevance and controversy risk before acting. When negative mentions spike, he halts all scheduled content and escalates — no human has to remember to pull the emergency brake. He tracks engagement rates, produces weekly performance reports with actionable recommendations, and never duplicate-posts within 7 days. The result is a consistent, professional brand presence that runs itself.
How long does it take to hire Scout?
Most workspaces hire Scout and complete configuration in under 10 minutes — onboarding adapts to your universal context, and Scout begins work as soon as connections are wired.
Who should hire Scout?
Scout is recommended for brand_awareness, content_marketing. If your team's needs match any of these, Scout is a strong fit — and the workspace setup wizard will surface it as a priority hire.
What does Scout actually produce?
Scout produces campaign briefs, content calendars, performance summaries — output is delivered through your workspace channels (your configured channels) on the cadence your team sets. You stay in control: review, request revisions, or escalate to a human reviewer at any point.

Ready to hire Scout?

Set up your workspace, connect your channels, and Scout starts working in under 10 minutes.