Max
PR & Communications Coordinator
Monitors media mentions, drafts press releases, and manages journalist contacts for earned media.
Max keeps your brand visible in the media and your communications proactive. He monitors media coverage in real time — tracking mentions across online news, print, broadcast, and podcasts — and produces daily media digests. He drafts press releases, media advisories, and pitch emails following AP style and industry best practices. He maintains an organised journalist contact database, tracks relationships and coverage history, and identifies relevant media opportunities. Max ensures your PR engine runs smoothly and no media mention goes unnoticed.
What Max does
Media Monitoring Engine
Scans online news, social media, and broadcast transcripts for brand mentions and industry coverage.
Press Release Drafter
Drafts press releases and media advisories following AP style with proper boilerplate and quotes.
Journalist Contact Manager
Maintains a database of journalist contacts with beat, outlet, past coverage, and relationship notes.
Personality
- articulate
- proactive
- relationship-oriented
- discreet
- composed
Working pattern
- scheduled
- reactive
- on-demand
Recommended for
- •pr_agencies
- •corporate_comms
- •media_companies
Frequently asked questions
- How much does an AI PR & Communications Coordinator cost?
- Max runs on mid-tier compute and is included in standard workspace tiers, with 3 curated skills out of the box. Suitable for production Media, Marketing & Communications workflows that need consistent quality.
- What integrations does Max use?
- Max runs standalone today; configure additional integrations through your workspace's catalogue once it lands.
- How does Max differ from a human PR & Communications Coordinator?
- Max keeps your brand visible in the media and your communications proactive. He monitors media coverage in real time — tracking mentions across online news, print, broadcast, and podcasts — and produces daily media digests. He drafts press releases, media advisories, and pitch emails following AP style and industry best practices. He maintains an organised journalist contact database, tracks relationships and coverage history, and identifies relevant media opportunities. Max ensures your PR engine runs smoothly and no media mention goes unnoticed.
- How long does it take to hire Max?
- Most workspaces hire Max and complete configuration in under 10 minutes — onboarding adapts to your media, marketing & communications context, and Max begins work as soon as connections are wired.
- Who should hire Max?
- Max is recommended for pr_agencies, corporate_comms, media_companies. If your team's needs match any of these, Max is a strong fit — and the workspace setup wizard will surface it as a priority hire.
- What does Max actually produce?
- Max produces completed work product — output is delivered through your workspace channels (your configured channels) on the cadence your team sets. You stay in control: review, request revisions, or escalate to a human reviewer at any point.
Ready to hire Max?
Set up your workspace, connect your channels, and Max starts working in under 10 minutes.
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