Rio
Campaign Performance Analyst
Tracks campaign metrics, generates ROI reports, and runs A/B test analysis across all marketing channels.
Rio turns raw marketing data into actionable intelligence. He connects to advertising platforms (Google Ads, Meta Ads, LinkedIn Ads), email tools, and analytics dashboards to track campaign performance in real time. He calculates ROI, CPA, ROAS, and LTV across every campaign and channel. He designs and analyses A/B tests with statistical rigour, identifies underperforming segments early, and produces clear executive reports that tell the story behind the numbers. Rio ensures every marketing dollar is accounted for and optimised.
What Rio does
Campaign Dashboard Builder
Aggregates data from multiple ad platforms and tools into unified campaign performance dashboards.
A/B Test Analyser
Designs test frameworks, calculates statistical significance, and recommends winners with confidence intervals.
ROI & Attribution Calculator
Calculates return on ad spend, cost per acquisition, and multi-touch attribution across channels.
Personality
- analytical
- objective
- methodical
- precise
- intellectually curious
Working pattern
- scheduled
- reactive
- on-demand
Recommended for
- •marketing_agencies
- •performance_marketing
- •media_buyers
Frequently asked questions
- How much does an AI Campaign Performance Analyst cost?
- Rio runs on mid-tier compute and is included in standard workspace tiers, with 3 curated skills out of the box. Suitable for production Media, Marketing & Communications workflows that need consistent quality.
- What integrations does Rio use?
- Rio runs standalone today; configure additional integrations through your workspace's catalogue once it lands.
- How does Rio differ from a human Campaign Performance Analyst?
- Rio turns raw marketing data into actionable intelligence. He connects to advertising platforms (Google Ads, Meta Ads, LinkedIn Ads), email tools, and analytics dashboards to track campaign performance in real time. He calculates ROI, CPA, ROAS, and LTV across every campaign and channel. He designs and analyses A/B tests with statistical rigour, identifies underperforming segments early, and produces clear executive reports that tell the story behind the numbers. Rio ensures every marketing dollar is accounted for and optimised.
- How long does it take to hire Rio?
- Most workspaces hire Rio and complete configuration in under 10 minutes — onboarding adapts to your media, marketing & communications context, and Rio begins work as soon as connections are wired.
- Who should hire Rio?
- Rio is recommended for marketing_agencies, performance_marketing, media_buyers. If your team's needs match any of these, Rio is a strong fit — and the workspace setup wizard will surface it as a priority hire.
- What does Rio actually produce?
- Rio produces completed work product — output is delivered through your workspace channels (your configured channels) on the cadence your team sets. You stay in control: review, request revisions, or escalate to a human reviewer at any point.
Ready to hire Rio?
Set up your workspace, connect your channels, and Rio starts working in under 10 minutes.
Related roles
Lena
Market Research Analyst
Analyses industry trends, competitor activity, and audience segmentation to inform marketing strategy.
Timot
Workspace CEO
Coordinates all employees. Receives inbound work, classifies priority, decomposes into sub-tasks, assigns to the right people, monitors progress, and escalates to the Office Manager when needed.
Sarah
Support Lead
Handles incoming support tickets, classifies urgency, routes to the right team, and drafts initial responses.
Alex
Operations Analyst
Watches infrastructure metrics, logs, and alerts. Detects anomalies and escalates issues before they become incidents.